![[PLAYBOOK] Multi-Channel Outreach Strategies in Modern Marketing (Ruben Ugarte)](https://storage.buzzsprout.com/mqqtn9jt34vbssf6r6x0tetzew1x?.jpg "[PLAYBOOK] Multi-Channel Outreach Strategies in Modern Marketing (Ruben Ugarte)")
[PLAYBOOK] Multi-Channel Outreach Strategies in Modern Marketing (Ruben Ugarte)
Description
In this episode of The Snoball Effect, Ruben Ugarte, GM of Home Services at ActiveProspect, shares insights into how consent-based marketing is evolving and becoming critical for lead optimization.
He discusses the transformation of customer outreach, which has shifted from traditional, repetitive cold-calling to a multi-faceted, consent-driven approach. Ruben highlights that today's marketing demands a sophisticated outreach strategy, including phone calls, text messages, emails, and even video content, often facilitated by AI and chatbots.
This shift toward omni-channel outreach allows companies to reach potential customers through their preferred platforms, improving response rates and respecting customer preferences.ActiveProspect's approach, as Ruben outlines, leverages technology to refine lead processes, ensuring that outreach is both effective and compliant.
By automating lead verification and optimizing lead qualification, ActiveProspect helps clients maximize the ROI on their marketing investments.
Ruben's insights underscore how integrating consent-based marketing with data-driven strategies can empower businesses to engage more responsibly and productively with their customers, paving the way for better customer experiences and higher quality leads.
Reach out to Ruben:
Follow and chime in on LinkedIn.
Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.
![[PLAYBOOK] From Message to Referral: The Role of Consistency in Word of Mouth](https://storage.buzzsprout.com/f3od3dn6np0jkll1kpffqqy1xdmm?.jpg "[PLAYBOOK] From Message to Referral: The Role of Consistency in Word of Mouth")
![[PLAYBOOK] $1 Million Solar Giveaway and Customer-Centric Solutions in Green Construction (Jorrel Patterson)](https://storage.buzzsprout.com/blz1mtqpyrzy9lwy5ywakdat71t7?.jpg "[PLAYBOOK] $1 Million Solar Giveaway and Customer-Centric Solutions in Green Construction (Jorrel Patterson)")
![[PLAYBOOK] Taking Risks in Marketing to Fail Fast and Learn Faster (Eric Dahl)](https://storage.buzzsprout.com/v8zv10f7gkjnp146nsw8trl7uow3?.jpg "[PLAYBOOK] Taking Risks in Marketing to Fail Fast and Learn Faster (Eric Dahl)")
![[PLAYBOOK] The Power of Handwritten Letters in a Digital World (Matt Young)](https://storage.buzzsprout.com/u3jaxa4597lj3jb07vqlx4vnobte?.jpg "[PLAYBOOK] The Power of Handwritten Letters in a Digital World (Matt Young)")
![[PLAYBOOK] Technology and Teamwork: Insights for the Solar Industry (Jing Tian)](https://storage.buzzsprout.com/sj293515azdknyullzh1a473uarj?.jpg "[PLAYBOOK] Technology and Teamwork: Insights for the Solar Industry (Jing Tian)")
![[PLAYBOOK] The Complete Marketing Strategy for Home Service Companies (Evan Weber)](https://storage.buzzsprout.com/75vl691pan43bfnn4550jfn9mukb?.jpg "[PLAYBOOK] The Complete Marketing Strategy for Home Service Companies (Evan Weber)")
![[PLAYBOOK] The Evolution of Customer Advocacy in a Digital World (Alex Melen)](https://storage.buzzsprout.com/4m7s4q66nch5r8uk1q9rwwzgyu16?.jpg "[PLAYBOOK] The Evolution of Customer Advocacy in a Digital World (Alex Melen)")
![[PLAYBOOK] The Ultimate Guide to Referral Marketing: What We've Learned from Talking to 200,000+ Customers](https://storage.buzzsprout.com/etk3h196pgtu88f8ipb6k08is26m?.jpg "[PLAYBOOK] The Ultimate Guide to Referral Marketing: What We've Learned from Talking to 200,000+ Customers")
![[PLAYBOOK] Learning to Say No: The Key to Sustainable Growth (Jorrel Patterson)](https://storage.buzzsprout.com/f7g2knmbq0y65n0uswrdcaixvcb3?.jpg "[PLAYBOOK] Learning to Say No: The Key to Sustainable Growth (Jorrel Patterson)")
![[PLAYBOOK] Building Trust in Service Industries: The Baton Strategy (Phil Kirkeiner)](https://storage.buzzsprout.com/6dmwnasxx63lmghiqq0373zi92so?.jpg "[PLAYBOOK] Building Trust in Service Industries: The Baton Strategy (Phil Kirkeiner)")
![[PLAYBOOK] Storytelling in Solar: Effective Marketing Techniques w/ Jacqueline Mayan](https://storage.buzzsprout.com/kkd3bqgnz29bocmwpag2dozkh7a4?.jpg "[PLAYBOOK] Storytelling in Solar: Effective Marketing Techniques w/ Jacqueline Mayan")
![[PLAYBOOK] From Generalist to Specialist: The Power of Niching Down in Digital Marketing (Andrew Peluso)](https://storage.buzzsprout.com/4vc7inrbo0pwc68j3sdm1ggrez99?.jpg "[PLAYBOOK] From Generalist to Specialist: The Power of Niching Down in Digital Marketing (Andrew Peluso)")
![[PLAYBOOK] Mastering Video-First Strategies and Other Unmatched SEO Methods (Frank Olivo)](https://storage.buzzsprout.com/oj5xj1vpzmaoteon49ygwtpf8psk?.jpg "[PLAYBOOK] Mastering Video-First Strategies and Other Unmatched SEO Methods (Frank Olivo)")
![[PLAYBOOK] Cultivating Customer Trust & Loyalty in Sales (Jess Reagan)](https://storage.buzzsprout.com/6qxtbfqdh0sj2v4ffjzsk1hmysy6?.jpg "[PLAYBOOK] Cultivating Customer Trust & Loyalty in Sales (Jess Reagan)")
![[PLAYBOOK] Mixing Digital and Traditional Marketing in the Roofing Industry (Giselle Mercado)](https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/2e/53/4d/2e534d67-d7ea-8a9f-3fdf-4e819fda6554/mza_3301216954922310372.jpg/400x400bb.jpg "[PLAYBOOK] Mixing Digital and Traditional Marketing in the Roofing Industry (Giselle Mercado)")
![[PLAYBOOK] Referral Programs: 3 Sabotaging Mindsets](https://storage.buzzsprout.com/rcudy52fle0zlz1c1j4m8fzxu2x1?.jpg "[PLAYBOOK] Referral Programs: 3 Sabotaging Mindsets")
![[PLAYBOOK] Eric Farmer: Transforming Marketing Challenges into Opportunities](https://storage.buzzsprout.com/lo5amrwif08s9w1gigo76f3uygvx?.jpg "[PLAYBOOK] Eric Farmer: Transforming Marketing Challenges into Opportunities")
United States
